In today’s competitive business environment, it is more important than ever to generate quality leads. When deciding your best options, consider both short and long term strategies. Short term strategies are typically where you can get a quick ROI (after a costly upfront charge), this can include anywhere from PPC–pay-per click ads, or special offers and coupons.
On the other end of the spectrum, long term strategies require a bit more planning. They typically produce results consistently over a long period of time with little cost to you. In this blog post, we break down our top 3 long term strategies for turning your leads into paying clients.
1. Lead nurturing.
One of the most effective strategies in the online marketing sphere is lead nurturing. Lead nurturing involves building trust and rapport with anyone you add to your database. It can include an automated email series, follow-ups, or other bits of content that are sent to leads over a period of time. This helps to build credibility with potential customers, which can result in more sales in the long-term.
Remember this: your goal is to stay relevant, even if they aren’t ready now, they will be eventually and you’ll be waiting!
2. Lead sources.
Another key strategy when it comes to generating leads is knowing your lead sources. Being able to identify where your target market is gathering online is super helpful in determining the type of content you should be posting.
Where did they find you? Which social media channels do they use the most? What kind of content are they interacting with? It only makes sense to alter your marketing efforts towards where your current leads are already coming from.
3. Social Media.
Social media is a highly effective way to generate leads. It creates a new, exciting, and safe space for communication between you and your clients. It can work wonders if you are actively making new connections every week with people in your community. Interacting with others’ posts, making comments, and engaging in conversation will prompt platforms like Instagram + Facebook to suggest your account to other users. More brand exposure = more opportunity for clients to notice you. Likewise, you are always at the forefront of your followers mind from seeing your brand daily. It’s all about persistence!
This type of lead generation strategy has the added benefits of helping establish your brand and your online presence.
Another lead generation strategy that can be very effective is search engine optimization (SEO). We threw this in as an added bonus, because if you don’t have your own website, it probably won’t make much sense right now.
But if you DO have a website…SEO involves improving the visibility of your website in search engine results pages (SERPs), which can help you attract more potential customers to your site (similarly to when social platforms “suggest” your account to other users). To utilize this, try posting blogs with keywords relating to your business, making sure you have a google business page set up, and linking all your accounts together (adding your website to your social media accounts and vise-versa).
Although both short and long term lead generation are proven successful, market your business and gather your leads however feels right to you. Not interested in paying for an AD? Don’t! There’s tons of free ways to go about lead generation and client acquisition. Stay true to yourself and your values, but if you need some tips, we are here to help. Test out these strategies and check out our online course for an even closer look.