The Authentic Agent Blog

Get practical tips for growing your real estate business.

87% of Real Estate Agents Fail– Here’s Why

87% of Real Estate Agents Fail– Here’s Why

Real estate is competitive, and right now it's more challenging than ever to make it in this industry. You need to have the essential skills, connections, support, marketing materials, and of course hard work. But even if you are doing everything right, there are...

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Key Business Activities to Track for Real Estate Agents

Key Business Activities to Track for Real Estate Agents

Real estate is a business that requires constant attention to detail. In order for newcomers to succeed in the industry, they need to be aware of what activities are most important and how tracking those activities can affect their success. This blog post will go over...

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Nailing the Introductory Phone Call

Nailing the Introductory Phone Call

Introductory phone calls are understandably one of the more nerve wracking parts of real estate. After all, it can make or break your relationship or be the deciding factor in gaining a client. Instead of watching you struggle through figuring it out yourself, we came...

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Being Proactive VS Reactive as a Real Estate Agent

Being Proactive VS Reactive as a Real Estate Agent

Let us set the scene for you really quick..picture two real estate agents at the same point in their career–no advantages on either side.   The first agent (let’s call them ‘Agent A’) takes pride in making sure they have all their bases covered, all the time....

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Avoiding Burnout as an Agent

Avoiding Burnout as an Agent

Real estate has always been a competitive industry, but in recent years it has been even more difficult for agents to stand out. New agents tend to over-work and under-reward themselves, trying as hard as they can to not get swallowed up by the overflowing industry....

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Building a Strong Database

Building a Strong Database

A lot of agents start out with a small client database. In the beginning, it's just friends and family members who trust your opinion when looking for a place to live. But there comes a time where you need more clients in order to grow as an agent. So how do you go...

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Diffusing Tension & Client Frustration

Diffusing Tension & Client Frustration

Today, put yourself in your clients shoes...You're a first time home buyer, ecstatic to start looking for your first home. You search far and wide, but nothing really gives you that  "feeling". You want it to be absolutely perfect, and we don't blame you- this is a...

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Winning Repeat Business from Past Clients

Winning Repeat Business from Past Clients

Repeat customers are the backbone of any successful business. Not only do they provide a steady stream of income, but they also help to build trust and loyalty with your other clients. It doesn't happen by itself, repeat business requires just as much thought and...

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How to Host a Successful Open House

How to Host a Successful Open House

Open houses are an integral part of the real estate industry. They provide agents with the opportunity to get their name out there and to generate new leads. Hosting an open house can be tricky; there is no one way to do it successfully, but rather multiple approaches...

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3 Tips for Articulating Your Value to Leads

3 Tips for Articulating Your Value to Leads

The job of a real estate agent is to help clients find the perfect house. But before you can do that, you need to be able to articulate the value of what you have to offer. When your leads don't understand why they should work with you, then they are less likely to...

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3 Things to Stop Doing That are Hurting Your Business

3 Things to Stop Doing That are Hurting Your Business

You have the power to change yourself and your path to success as an agent. Small changes here and there can -and will- change the trajectory of your business. We came up with the top 3 things you can stop doing today (and we mean today) that are ultimately hurting...

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5 Ways to Build Connections with Leads

5 Ways to Build Connections with Leads

Don’t seek to close a sale, seek to build relationships. Creating a connection with potential clients is essential in building a database of active leads. This is a vital first step before jumping into the selling process. Build the relationship, establish rapport,...

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