THE AUTHENTIC AGENT COURSE
a self-paced, online course for real estate professionals who want to run their business on purpose
With an 87% industry failure rate,
the odds aren’t exactly in your favor
Fortunately, the odds are in your control.
Most people are drawn to real estate by the one-two punch of promises: be your own boss and get rich quick. But real estate school doesn’t teach you how to be your own boss—so the only thing happening “quick” is our industry’s churn rate.
Now for the good news. Your success is entirely up to you. When you stop buying easy buttons and start investing in yourself, you’ll get results.
Authentic Agent will teach you how.
Learn practical, actionable skills that bring measurable results fast.
GROW YOUR CONFIDENCE
End the fake-it-til-you-make-it game and know your value.
GROW YOUR BUSINESS
Regain the optimism you started with, and build a business you’re proud of.
- 90 total minutes of video, divided into bite-sized modules
- Practical downloads to help you use what you learn
- 30-day money-back guarantee
Become the Best Version of Yourself
- Find out the industry secret no one’s told you.
- Learn what “be your own boss” truly requires.
- Discover what it takes to run a profitable business.
Build Your Database
- Identify who’s missing from your database.
- Get a step-by-step plan for how to use your CRM to build trust with your community of influence.
- Receive realistic guidance about how to use social media.
Grow Your Essential Skills
- Discover the reason most agents fail and how to fix it.
- Learn the only sales skill you’ll ever need.
- Find out if you’re actually wasting your time generating leads—and what you should be doing instead.
See Yourself as a Consultant
- Identify what your clients need most from you. (It’s not what you think.)
- Learn how to communicate your value with confidence.
- Get access to the same buyer and listing consultation frameworks we’ve used to build a $200M/year team.
Acquire More Clients
- Learn why “always be closing” is working against you.
- Get our simple four-step plan for earning lifelong clients.
- Find out how to earn more clients—faster.
Track Your Business Activities
- Identify time-wasting activities and replace them with profitable ones.
- Discover how to identify blindspots in your skillset.
- Learn how to get off the commission roller coaster and create predictability in your business.
Manage Your Listings & Transactions
- Find out how to dramatically reduce your stress—and serve clients better at the same time.
- Learn why transactions typically go off the rails and what to do about it.
- Get access to the listing management process and transaction checklist we use in our own business every day.
Leverage People & Technology
- Discover how to multiply your time, not just save it.
- Learn what you must do today if you want to do more business tomorrow.
- Develop a specific action plan to take your business to the next level.
We know what you’re thinking…
“I can’t afford this course.”
We get it. You’ve already spent a ton of money on continuing ed, and you’re wondering if this is just another of those classes that sounds great but gets you nowhere.
Authentic Agent will help you make the connection between your mindset, your everyday activities, and your success. But it’s not some kind of froufrou, think-your-way-to-wealth nonsense. It’s practical and actionable. And it works.
You can’t afford not to take this course.
We’re so sure your investment will pay off, we guarantee it. Try the course for 30 days, and if it doesn’t transform how you approach your work, we’ll refund your money.
WE’RE NOT GOING TO LIE —
This course requires work.
But if you take it seriously, you won’t even recognize your business a year from now. Just ask these agents.
When I first started out, I lacked direction and professionalism, and I got caught up in chasing shiny objects. I had no business (although I’d lie about how great things were), and it wasn’t long before I wanted out. But with Brandon and Kyle’s guidance, I’ve grown confidence in myself and in my skills. Because I trust and work their process, I’m getting a ton of “fall in my lap” business!
I was spinning my wheels trying to understand how to get leads and nurture those relationships over time. Building a sustainable business felt nearly impossible. Now that I use Brandon and Kyle’s proven methods, I’m consistently generating, cultivating, and closing new leads.
BRANDON TRACY and KYLE BATES
We love real estate.
What we don’t love is how our industry tends to chew up agents and spit them out—disillusioned, discouraged, and debt-laden.
We can’t stand to see good people quit before they’ve even gotten started. So we decided to do something about it.
You deserve to have easy access to the resources you need to be successful. We can’t wait to teach you everything we know.
Is this course for me?
If you’re a real estate agent who’s interested in taking your business to the next level—no matter your starting point—then yes.
Just keep in mind, this isn’t an easy button. (Those don’t work, anyway.) You have hard work ahead of you. And you can do this.
I've tried everything, and nothing works. How can I be sure this will work for me?
Honestly, it’s up to you. You’ll learn in this course exactly what we teach the agents on our team. So if you’re willing to do the work (not just watch the course) you will get results.
Do I need to watch the modules in order?
The first time around, yes.
Can I join your team?
We’re flattered! Please visit BTG Careers.
How long does it take to complete the course?
The course includes approximately 90 minutes of video content, and the longest module is 15 minutes. But the learning is in the doing, so we recommend taking your time.
How long do I have access to the course?
Forever. And we recommend you watch and rewatch multiple times. As you grow your skills, you’ll naturally tune into messages you missed the last time around.
What's included in the course price?
You get lifetime access to the video-based lessons along with helpful downloads such as templates and checklists. The course also includes a 30-day money-back guarantee (although we’ve never had anyone use it).
What I really want to know is...
Send your question to email@example.com.