In an industry as oversaturated as real estate, it’s important you learn how to make yourself stand out right off the bat. There’s a few different ways you can go about introducing yourself as an agent. Some strategies work better than others, if you know when–& how–to use them. In this post, we’ll break down the pros and cons of each, and by the end you’ll be ready to introduce yourself with confidence, no matter how you do it.
Obviously, if you are able to meet & introduce yourself in the flesh, that’s 100% the way to go. Of course with a worldwide pandemic looming over our heads that isn’t always possible. The key here is to be friendly & genuine. Use this opportunity to show your personality and what makes you different from all the other agents out there. Use your best judgement on the appropriateness of in-person meetings, but generally this can be used to your advantage.
- More personable; likelihood of getting ignored decreases
- Opportunity to pick up on nonverbal cues & body language
- Easier to develop a non-professional relationship first
- Time constraints; you might not have much time to get your point across
- You can be put on the spot without time to research; know your stuff!
On a phone call
If you aren’t lucky enough to meet someone organically or have the time to meet up in person, a phone call is your next best bet. It’s quick, effective, but also personable. For best results, use a script or have a plan of what points you want to get across. If you get sent to voicemail, have a script ready and leave a short message to try and get a call back. Be sure to include your name, what you do, and how to get in contact with you (other than your return number!).
- People can hear your voice or see your face, it’s still personable but some pressure is relieved compared to being face-to-face.
- It’s quick & convenient. Don’t have time to type out a long email? Opt to say it instead.
- You can still be put on the spot, a quick reaction time to questions is crucial.
- You might only have a 30 second voicemail-slot to talk. Getting ignored is common.
Over an email
If you don’t think you’ll get the opportunity to meet someone over a zoom call or in person, it’s okay to shoot over an email–with intention. Create a script that you can copy & paste to save yourself time. Include your name & contact info but also use this extra space to supply additional resources. Keep it simple, but adding links to client testimonials, listings, or market updates can help your email get attention. Try your best to not sound like a robot though, the last thing you need is to be banished to the spam folder. In all honesty, it’s in your best interest to get into the habit of following up all meetings with an email, so find a script that works for you and run with it!
- You can deliver all your information for them to read at their convenience.
- You have the time to articulate the best response possible, and you’ll appear well-prepared.
- High probability of being ignored or missed. People get 100’s of emails a day, there’s a good chance they won’t even see yours.
- Miscommunication can lead to tension. It’s easy to think someone is upset just by the way they type.
As a real estate agent, you are probably already well aware of how important it is to stand out. After all, you’re constantly surrounded by your competition. Your first impression can –and will– make or break the relationship AND your opportunity to gain a client. It’s not uncommon for people to decide whether or not they want to work with you IMMEDIATELY after meeting you. If you want to make sure that people remember you for the right reasons, make your first impression a good one.
Use these tips and tricks to decide the best way to reach out, and how to use it to your advantage.