The Authentic Agent Blog

Nailing the Introductory Phone Call

November 8, 2021

Introductory phone calls are understandably one of the more nerve wracking parts of real estate. After all, it can make or break your relationship or be the deciding factor in gaining a client. Instead of watching you struggle through figuring it out yourself, we came up with a few easy tips to get it right the first time.

#1 Keep it simple.

You don’t want to overwhelm your potential leads with too much information or by asking too much of them. 

*Put yourself in their shoes–no one likes to sit on the end of a phone call while a salesman rattles off a 10 minute speech.*

Use this time to introduce yourself and to share the reason for your call. You can also do a bit of research ahead of time to find out what their needs are so you can address them during the conversation.

#2 Don’t be afraid to ask questions.

There’s no harm in this IF you feel they might be interested. If they inform you of no immediate need, now probably isn’t the best time to be asking a million questions. 

Learn to “read the room” on this one!

#3 Create a positive first impression.

With introductory calls, this is either your first time speaking ever, or your first time having a strictly-business conversation, you don’t want to blow it by a negative first impression. This is especially important if your call was not prompted by them reaching out to you. Be friendly & conversational, but try not to take up too much of their time, as that can turn negative quickly!

#4 Be ready for callbacks.

It’s not uncommon for most of your calls to go to voicemail, especially if:

  • They don’t have your number saved
  • They don’t already know you
  • You are calling during typical business hours

Make sure you’re prepared if they call you back when you’re out of the office or not near your script. That way, you’ll come across as professional and prepared (and also avoiding phone tag).

We have a foolproof script and it’s yours for FREE. Find it here.

#5 Remember you aren’t entitled to anything.

Don’t expect you’ll get a positive response and loads of contact info from every call. Some people aren’t comfortable giving out info right off the bat. Don’t give up yet, go back and attempt to grow the relationship more before expecting a business contact.

At the end of the day, you want your introductory calls to be simple, straightforward, and friendly. Use this time to introduce yourself and begin to build the relationship. Use these tips and find your favorite call script (Our course includes one for free, reread this blog if you missed it!) to go off of, and you’ll be gaining clients left and right.

We can’t wait to see your improvements!

Brandon & Kyle


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