The Authentic Agent Podcast
Create Your Business Manifesto: Abandon Average To Obtain Excellence
Brandon is excited to share the company manifesto and how it empowers his team in this week’s episode!
●It’s so easy to be so “busy” in the business that you don’t even have time to look up and clarify what you’re doing.
●How do you define a company manifesto?
●When we’re flying by the seat of our pants, we don’t have time to analyze and see into the future.
●The BTG manifesto is split into a couple of different sections.
●If your big “why” is just to live for your kids, it’s not going to move you to create a bigger impact.
●What does it mean when you join BTG? The manifesto covers that.
●Kyle reads out loud some snippets of BTG’s manifesto.
●Through pain, you’re either going to grow or you’re going to completely fall apart.
●Your manifesto should feel authentic to you. It’s definitely a learning process to not model what you “think you should be doing” in your manifesto.
●Brandon also reads some of BTG’s manifesto out loud. Do you want to be part of or create something bigger than yourself? The world is too complex to strike it alone.
●It’s critical to know what your purpose is within the company.
●Remember, you don’t want your culture to appeal to everyone. You want them to appeal to the right people.
●You have to abandon average to obtain excellence.
●Brandon wants his team to have self-accountability. He wants them to have autonomy.
●In today’s environment, you have to be innovative. If you’re not, you’re dying.
●Brandon shares why he doesn’t care who generates the leads.
●At the end of the day, it boils down to relationships. Who owns the relationship with the customer?
●Let’s talk about transformation and what that looks like in the manifesto.
●The last piece of the manifesto is this: Gimmick-free. Brandon shares why this is so important to him.