The Authentic Agent Podcast
Agent Branding: You Are Your Brand! Here’s How To Take It to the Next Level
When it comes to branding as an agent, where do we start?
●Let’s define what “branding” is.
●Your brand is you! A logo doesn’t define who you are as an individual.
●Don’t hide behind your logo or your marketing materials. We are in the people business.
●No matter what happens at the end of the day, you’re still an entrepreneur.
●You are the most important ingredient in this whole process.
●What makes a good salesperson?
●Good service comes attached to your name, and then slowly a brand forms around that.
●It takes time to build a good brand, you can’t rush this process at all!
●How do you build a good brand in a conscious way?
●Social media is an extension of who you are, and the great news is that it’s free!
●You have to love the process of whatever it is that you’re doing.
●Entrepreneurs are responsible for their own results and how they show up every single day.
●Social media is a great tool, but don’t use it to base your entire value as a person off of it. It’s not the case!
●Ego will sink your business.
●Become significant, become great, through the service of others!