The Authentic Agent Podcast

Agent Branding: You Are Your Brand! Here’s How To Take It to the Next Level

May 11, 2021
Podcast Number: 029
Brandon Tracy and Haley LoBosco talk about how important branding is, and why it’s so much more than having a nice logo and brand colors. A good brand is built into your character and it shows up in every single aspect of your life. It is an extension of who you are and how you show up to your clients. So, how do you leverage this the easy way? Brandon and Haley share their thoughts.

Key Takeaways

When it comes to branding as an agent, where do we start?

●Let’s define what “branding” is.

●Your brand is you! A logo doesn’t define who you are as an individual.

●Don’t hide behind your logo or your marketing materials. We are in the people business.

●No matter what happens at the end of the day, you’re still an entrepreneur.

●You are the most important ingredient in this whole process.

●What makes a good salesperson?

●Good service comes attached to your name, and then slowly a brand forms around that.

●It takes time to build a good brand, you can’t rush this process at all!

●How do you build a good brand in a conscious way?

●Social media is an extension of who you are, and the great news is that it’s free!

●You have to love the process of whatever it is that you’re doing.

●Entrepreneurs are responsible for their own results and how they show up every single day.

●Social media is a great tool, but don’t use it to base your entire value as a person off of it. It’s not the case!

●Ego will sink your business.

●Become significant, become great, through the service of others!

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