The Authentic Agent Blog

Winning Repeat Business from Past Clients

September 24, 2021

Repeat customers are the backbone of any successful business. Not only do they provide a steady stream of income, but they also help to build trust and loyalty with your other clients. It doesn’t happen by itself, repeat business requires just as much thought and effort as gaining new clients. So how do you do it? This blog post will teach you everything that you need to know about generating repeat business so, in turn, you can generate more revenue.

Gaining repeat business is generally pretty simple. If someone trusts you through the entire process of buying a home, odds are they would trust you enough to work with you again in the future. This is why it is so important to follow up with your clients, even after closing day. Stay in contact so that they don’t have the opportunity to forget you.  This will allow them to see you as not just a business contact, and as someone they talk to frequently.

Client Reviews + Feedback

Repeat business is also an excellent way to generate more referrals. As I’m sure you know, word of mouth and positive reviews are the best ways to attract new clients. If your past customers were satisfied with their experience working with you, chances are they will be happy to give you a review. This will give you the opportunity to correct any issues or find out some areas of your business that could use improvement.

Client reviews are great marketing materials for you to use that help show your legitimacy and trustworthiness. Remember that people are more likely to work with someone they know. The best way to gain repeat business is through referrals from past customers. You can incentivize them by offering a referral fee or just thanking them for their help in spreading the word. You are growing your network and creating loyalty with everyone you work with.

Creating a Personalized Experience

When you are working with clients, remember that they could have chosen ANY agent and they chose you. Why? What makes you stand out from the rest? This industry is flooded with agents, you have to find what makes you different and run with it. Giving your clients a personalized experience is so important in making them feel valued and confident in their decision. Creating that personal connection with your clients and prospects will set you apart from everyone else.

You are the only one of you, so convince yourself that you are the best person they could have possibly chosen. Streamlining your business can be efficient and beneficial, but you’ll want to make sure you are maintaining the aspects that you can tailor to each individual client.


If you struggle with following up with your clients and maintaining the relationships year after year, the next best thing you can do is keep up to date with your social media presence. When you were creating your database, you followed and friended everyone you knew (or at least you should have). As you keep making connections and generating new leads, you should also be connecting with them on social media. If you are posting regularly, they will consistently be seeing your name pop up, and it’s so easy to stay in contact this way. You can use social media as another form of gaining referrals too. People use Facebook and Instagram for everything these days, if you aren’t easily contactable through Messenger or DM’s you could be missing out on new leads. Your clients may share your posts on their page, or tell a friend your Instagram handle rather than your personal phone number. Times have changed in the past years, it’s important to keep evolving your business as the time goes on.

We’ve learned a lot about how to get repeat business from clients. The key is in giving them an experience they won’t forget and providing personalized service that makes their time with you worthwhile. This means sharing your knowledge, paying attention to detail, and making sure each customer feels like the only one who matters. Give each client the best possible experience, because they could be the one to give your information to 30 of their friends after the sale is over. Referrals can also be a huge part of growing your business, so don’t count out your past clients as a way of generating new leads. Utilize your social media so your clients can easily share your posts and contact info with their friends, it’s easy, and it’s free. Reviews and feedback can be another huge opportunity for growth -both in your business and in your personal life- learn to acknowledge where there’s room for improvement.

Each successful sale opens up a door for tons of potential clients to come your way, don’t let them pass you by!


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